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DRAFT MEETING MINUTES <br />April 26,2023 <br />The Ad hoc Transportation Advisory Committee held a meeting on Wednesday,April 26,2023 from <br />9am-10am via Zoom. <br />Attendance was taken and Quorum was established at 9:06am.Members of the ad Hoc Committee and <br />Transportation Advisory Committee attended per the posted meeting agenda. <br />AD HOC MEMBERS IN ATTENDANCE:Howard Cloth,Deepika Sawhney,Bridger McGaw,Sally Castleman, <br />Varda Haimo,Carolyn Kosnoff,Joe Pato all were in attendance. <br />Susan Barrett,Lexington Transportation Manager attended. <br />Transportation Advisory Committee (TAC)IN ATTENDANCE:Elaine Dratch,Sally Castleman,Mark <br />Andersen,Kunal Botla,and Pamela Lyons attended from TAC <br />Mark Andersen presented on the recent TAC proposal regarding changes in the transit pass pricing.The <br />goal is through a simpler fare system and more marketing to increase rider engagement to drive <br />increased utilization.(link here: <br />https://drive.google.com/file/d/15XQ0KefP5GW12jPcNcyxv-Q1aLPlp_j6/view <br />He shared the analysis of the pass pricing recommendation,the acknowledgement that fares do not <br />materially contribute to cost reduction of the service,and the challenges of free vs fixed fare cost,and <br />the fact that the proposal has not yet gone further. <br />Discussion continued around how/where the passes are purchased as an open issue. <br />Net new cost to the town is minimal to change to this pass structure,but hopefully more engagement <br />and opportunity to increase ridership year over year would be possible. <br />Goal is to move from 25K rides today to 70K rides in 3 years.This will both get the cost/ride down from <br />$26/ride $10/ride but some cross talk if this is really a real town goal overall. <br />Goal of new fare structure would be driving new ridership vs capitalizing on increasing engagement of <br />existing riders.